Life Sciences Marketing Group - Maximizing Opportunities: How to Best Prepare for International Trade Shows

International trade shows are excellent opportunities for organizations to reach new prospects and showcase their offerings. Effective planning of activities before, during and after an event are crucial to maximize the opportunity and achieve success. Join NCBiotech's life sciences marketing group on Aug. 20 for a presentation on Maximizing Opportunities: How to Best Prepare for International Trade Shows.

In this webinar, you will: 

• Learn how to build a robust online brand presence that ensures your company will be top of mind for global prospects
• Discover effective digital international sales strategies, including website localization and targeted digital marketing campaigns
• Gain insights from case studies featuring life sciences companies that are excelling in online global sales 
• Leverage available resources, including North Carolina's free services, grants, and programs to support your company's growth
   

Speakers

Susanna Hardy
Chief Content Officer 
IBT Online 

Susanna Hardy is a seasoned expert in international business and trade development through online services. As chief content officer of IBT Online, she collaborates with companies to discover optimal online business development solutions. Her expertise spans website development and online marketing. She leverages her experience in business and digital tools to ensure the success of each project.


Melissa McGurk
International Trade Manager
Economic Development Partnership of North Carolina

Melissa McGurk supports North Carolina companies in the biotech, medical equipment and chemical sectors with all phases of international business growth. She helps companies utilize EDPNC’s free export-related services and grants to reach new partners and customers in the global market. She has a diverse yet complementary background in the U.S. federal government and private sectors, working on international economic development, trade and investment topics. 


Ethel Torres
President & CEO
National Drug Source

Ethel Torres is President & CEO of National Drug Source (NDS), a pharmaceutical distribution company founded in 2002, with exports to over 55 countries. Her previous experience as a registered nurse has contributed to her patient-centric focus at National Drug Source, where the priority is to deliver quality and safe medicines. Through NDS, patients around the globe have gained access to medicines and therapies not available in their home countries. NDS received the NC Exporter of the Year Award in 2022 and the Governor's Export Award in 2023. Ethel is a North Carolina DEC Member and a board member of the World Trade Association Charlotte Chapter.