Search engine optimization (SEO) involves making small changes to your website. Combined with other optimizations, these changes could significantly improve your site's user experience and organic search performance. Join NCBiotech for our next Life Sciences Marketing program on Nov. 28. Digital marketing consultant Brian Gorman will share a presentation on SEO You Might Not Know.
In this talk, you will learn:
- How to create a winning keyword strategy
- The secret to writing content that ranks
- How to find hidden competitor link tactics
- The right way to use AI for SEO
Go beyond the basics and learn about tools, tactics and strategies that can take your SEO expertise to the next level.
Meet the Speaker
Digital Marketing Consultant
Brian Gorman is a digital marketing professional and former school teacher with over 10 years’ experience in SEO strategy and training. He's worked with some of the world's biggest brands, such as GEICO, The New York Times, and Adobe. He's done SEO as an analyst, manager, director, and VP. These days, he is a speaker, thought leader, and freelance consultant working on a diverse portfolio of websites.
Teaching has always been a part of Brian's life. After 6 years as a K-8 teacher and coach, Brian moved on to digital marketing and spent years honing his skills and learning the trade. After becoming a manager, he led and trained a team of more than 20 analysts and developed a proprietary SEO training program. Extensive SEO experienced coupled with a teaching background positions Brian well to help other digital marketing professionals learn, develop and grow.
NCBiotech organized the Life Sciences Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.
View our past Life Sciences Marketing Group meetings here.