Life Sciences Marketing Group - The SEO Evolution: Understanding the Impacts of Generative Engine Optimization

Join NCBiotech's Life Sciences Marketing Group on Nov. 4 for a webinar on The SEO Evolution: Understanding the Impacts of of Generative Engine Optimization.

As generative AI-powered engines reshape how users discover information, it's important to recognize how that refocuses traditional SEO priorities. Join NCBiotech's Life Sciences Marketing Group to explore how generative AI is fundamentally changing search behavior, what it means for your content strategy, and how to optimize for both traditional search engines and AI-powered platforms. SEO expert Brian Gorman will be the speaker.

Attendees will learn how to:

• Navigate the shift from keyword optimization to context-driven content
• Build content that AI engines recognize as authoritative
• Audit existing content for Generative Engine Optimization opportunities
• Develop a dual-optimization strategy for now and the future
   

Meet the Speaker

Brian Gorman is a search engine optimization consultant with over 12 years of experience in the digital marketing industry. He has a proven track record of improving KPIs through organic rankings and traffic. He has expertise in all aspects of SEO, including AI and LLM search, audience research, content optimization, link building, and technical SEO. His brand portfolio includes GEICO, Staples, The New York Times, Adobe, and Gardens Alive.