Life Sciences Marketing Group - Market Access IS Access
Market access involves understanding and overcoming barriers that may prevent a new therapy from being accepted by healthcare professionals, accessible to patients and reimbursed by insurance companies. Ensuring access and reimbursement at the therapy at launch starts sooner than you think. Are you ready?
Join the Life Sciences Marketing Group for a webinar on Market Access IS Access. Heather Lee Whipple, Founder and Partner of Strategic Access Solutions and Insights, will be our guest speaker.
In this talk, you will learn:
- Market access launch planning, including market access communications, stakeholder engagement and more
- Interdependencies in market access
- How to identify access barriers
Meet the Speaker
Heather Lee Whipple
Founder & Partner
Strategic Access Solutions and Insights (SASI)
Heather Lee Whipple earned her MBA in Healthcare Marketing with an emphasis on Public Health from Kenan-Flager Business School at the University of North Carolina at Chapel Hill. Prior to founding SASI, Heather was VP of Market Access Strategy at Skysis and SVP at US Strategic Brand Market Access Insights at Health Strategies Group (aka Eversana). She has also held senior leadership positions at companies including Ashfield Heathcare, Sanofi US and Novo Nordisk after beginning her biopharma career at Merck. Prior to Merck, she worked in health policy on Capitol Hill and was staff support for the Leader's Task Force on Health Care.
More Information
If you have questions about this event, please contact Adriane Clark at [email protected].
NCBiotech organized the Life Sciences Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.
View our past Life Sciences Marketing meetings here.
Virtual