Life Sciences Marketing Group - Driving Operational Excellence with Real-time Marketing Intelligence 

Join NCBiotech's Life Sciences Marketing Group on Oct. 14 for a webinar on Driving Operational Excellence with Real-time Marketing Intelligence. Dana Newell, CEO & Founder of BentonNewell Communication, will be the speaker. 

Employer review sites, social media engagement, sales conversations, and internal employee feedback offer exceptional visibility into customer and employee sentiment. When marketing leads the charge in capturing and activating on data insights, operational excellence can be achieved, potentially boosting revenue and customer satisfaction.

Attendees will learn how to:

• Gather insights from employer reviews, social media, sales calls, and internal feedback for a comprehensive sentiment analysis
• Lead cross-functional teams to activate customer and employee insights for measurable, improved business impact
• Integrate sentiment data with operational metrics to enhance customer and employee experiences
   

Meet the Speaker

Dana Newell, founder and CEO of BentonNewell Communication, empowers organizations with tailored marketing strategies that drive growth and profitability. With over 30 years of experience, her career encompasses working with global corporations, agencies, and multi-million-dollar businesses. Her expertise is in multi-channel campaigns, branding, storytelling, SEO/SEM, social media marketing, and public relations, all while delivering measurable outcomes. By implementing demand-generating initiatives, she collaborates with clients to enhance brand visibility and optimize their market positioning. 

Notable achievements include designing plans for healthcare, biotechnology, life sciences, pharmaceutical, agtech, and Series A, B, and C businesses, from launch to lead/demand generation. BentonNewell Communication embodies a results-oriented approach, combining creativity and analytical insight to meet the clients' diverse needs.