OTC Seminar Series- From Lab to Market: Expert Advice for Entrepreneurs

Join moderator Kelly Parsons at UNC for an insightful conversation with three industry veterans: Jaap Schut, Pepper Landson, and Chris Rusconi. Each veteran has successfully transformed groundbreaking ideas into thriving ventures and served as entrepreneurs-in-residence for UNC inventors. This discussion will focus on practical advice, lessons learned, and strategies for moving from concept to commercialization.

Meet the speakers

• Jaap Schut, CEO & Founder of 4E Innovation Consulting and adjunct professor at NC State, has spent over two decades guiding startups and corporations on innovation strategy, product development, and market positioning
• Pepper Landson, founder and CEO of Praetego, brings 30 years of experience as a healthcare executive and has utilized her skills in business development and operations
• Chris Rusconi, Chief Development Officer at DiNAQOR and serial biotech entrepreneur, has a deep background in drug discovery and IPOs and is an inventor on more than 70 issued and pending patents