Life Sciences Marketing Group: Crisis Management in 10 Steps

In today’s social media-driven environment, a crisis showing up on your organization’s doorstep is more likely to happen than not. The best defense is a detailed and approved crisis communication plan, but what if you don’t have one?

In this webinar, crisis communication expert Mindy Hamlin will walk you through a 10-step process you can use to manage an event that threatens your company’s operations, reputation, or both.

In this talk, you will learn:

• A 10-step plan for responding to a crisis
• Tips to ensure your organization emerges from the crisis with its reputation intact
• A strategy for writing crisis-related messages

Meet the Speaker

Mindy Hamlin is a communication consultant and strategist who helps organizations identify and define their unique story to engage their stakeholders and respond to crises effectively.

To do this, she draws upon her experience as the director of communications at Raleigh-Durham International Airport for 15 years, as well as her work with clients from around the country, including colleges and universities, biotech startups, and government agencies and associations.