Informing Innovation 2018

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Do you have the data you need to guide your company's growth? Need better strategies for searching patents, FDA datasets and scientific literature?

Get up to speed in life science market research techniques, patent searching, copyright compliance, industry tools and much more, so your company is better equipped to innovate. Join us at Informing Innovation 2018, hosted by Life Science Intelligence at NCBiotech, and expand your knowledge of the strategies, resources and trends in scientific and business content.

Learn how to better navigate the landscape of scientific literature and business information resources, discover sources and strategies for finding the market data you need, and gain greater perspective on managing subscriptions and accessing content. You will also be able to connect with content providers to learn more about the industry tools and resources essential to discovery.

Who Should Attend?

Join us at Informing Innovation, especially if you are:

  • An administrator, librarian or information professional making decisions about information resources and managing subscriptions for your company or organization
  • In business development or company leadership looking for market and business information to bolster strategic decisions
  • In R&D wanting to learn more about accessing scientific content for your company
  • A consultant needing ongoing access to resources to support your clients' needs


Time Session (Dogwood Room) Session (Congressional Room)
8:30 Registration

Lori Melliere, Outreach and Client Services Librarian, Life Science Intelligence at NCBiotech


Market Research 101
Karin Shank, Senior Research Analyst at NCBiotech

Knowing your market is essential for advancing your technology and growing your business. In this session, we’ll look at some free and cheap resources for market research information. Using a case study format, we’ll discuss some basic approaches to help you create a more comprehensive market landscape.

Literature Landscape
Susan Craft, Senior Research Analyst at NCBiotech

Whether you’re at a startup or a large company, finding the best way to access full text articles can be overwhelming. This session gives an overview of different platforms and products meant to deliver full text access at different levels. We will discuss different options for purchasing full text content through publishers, aggregators and document delivery platforms, as well as reference management tools that will help you keep the content you’ve purchased organized. No matter how large or small your company is, you will leave this session with an understanding of the literature landscape and pathways to make finding, accessing and organizing full-text articles easier.



Innovation Mapping in Biomarkers:
Using AI and NLP to Understand the Pace and Direction of Evolution

Keith Luke Business Development Director, Quid

Using the example of biomarkers and oncology, this multi-source analysis will address key pain points surrounding disparate data sources and text volumes that go beyond a human user's ability to manually process them alone.

In this session, historical, current and future innovation trends within biomarkers and oncology will be mapped by understanding the news coverage, company activity, patent data and academic research surrounding the pace of change in biomarkers for both therapeutic and diagnostic applications.

Search Better with Google (and More)
Allison Cruise, Life Science Intelligence at NCBiotech Intern

Learn how to fine tune your web searches in Google and beyond with Boolean operators, search syntax and other tools. You will learn how to find relevant articles using Google Scholar and view archived websites with these hints and tips.
10:45 Break


Copyright Compliance for Commercial Use:
Identify, Educate, and License

Meghan Carey and Christina Sontag, Springer Nature

In order to understand the complex landscape of copyright compliance in the landscape of corporate/commercial use subscriptions, we must first understand how researchers can gain access to published content. This session will walk through how researchers are accessing content and why these access options can sometimes be problematic. The end goal is to identify risk mitigation, cost mitigation, productivity optimization, and understand why copyright compliance is important for customers and prospects.

Beyond Literature:
Scientists' Other Information Needs

Susan Craft, Senior Research Analyst at NCBiotech

What happens when the information you need can’t be captured with a traditional literature search? This session will address research questions that are multi-faceted or require deliverables like spreadsheet analyses, data visualization or white papers. You’ll see research examples that started as broad, unstructured requests and learn how to create a framework leading to a targeted and illuminative product.


Lunch and Keynote Panel

ROI Redefined: The Return on Information in Life Science Businesses

What challenges do companies, investors and consultants encounter when using information to drive their companies forward? What solutions have they found, and what are their go-to resources? Hear different perspectives on the value of good information in guiding key business decisions and in telling companies' stories.


  • Dr. Blake Long, M.D., MBA
    President, Long Health Care Consulting
  • Kyle Chenet, MBA
    CEO, 410 Medical
  • Dr. Kate Holt, Ph.D
    Senior Director, Investments, North Carolina Biotechnology Center


Patent Resources @ NCSU
Greg Tourino, Lead Librarian for Textiles & Engineering Research Librarian at NCState, and Patent and Trademark Resource Center (PTRC) Program Representative

Learn patent basics, from the patent process to classification to tips for searching. Understand the pros and cons of patent resources, including the USPTO and Espacenet, Google Patents and Patent Lens, as well as resources that are only available on campus at NCSU, including  Derwent Innovations Index and PUBWEST/PUBEAST.


Beyond the Paywall:
10 Free Resources for Finding Articles

Jessica Reece, Technical Services Librarian at NCBiotech

Open source journal articles can help boost your business and your research if you know where to look. Join us to learn about 10 resources for accessing freely available content.

1:55 Break and Raffle Drawing


Discovering FDA Data
Karin Shank, Senior Research Analyst at NCBiotech

There is a vast amount of FDA data on drugs, devices, and manufacturers, but where do you find it? We’ll share a few key FDA sources used by NCBiotech analysts, including some newer options for digging into FDA datasets. Please bring your own suggestions and favorite FDA resources to share with the group, let’s learn from each other!

Stay in the Know:
Alerting Services for the Life Sciences

Sperry Krueger, Senior Research Analyst at NCBiotech

There are a variety of useful alerting services for life science industry professionals. From Table of Contents (TOC) alerts for your favorite journals to focused saved search alerts, alerting services can help you stay current. We’ll talk about some of our favorites and how to set up your own alerts.

Sessions are subject to change.



Thanks to Informing Innovation's exhibitors, who make this event possible. Stop by their booths to learn about the solutions they offer to help your team work smarter.

ACS Logo


American Chemical Society Publications

ACS Publications supports the American Chemical Society's goal to be the most authoritative, comprehensive, and indispensable provider of chemistry-related information. ACS publishes 50 peer-reviewed journals with cutting-edge articles across a broad spectrum of scientific disciplines. The breadth and scope of ACS Publications journals is unparalleled, stretching across chemistry, physics, and biology.

Through Life Science Intelligence at NCBiotech, ACS offers 10% off initial subscription orders. See more about this offer.

Cutting Edge logo


Cutting Edge Information

Cutting Edge Information provides primary research on a wide variety of life sciences management subjects. Cutting Edge's decision-support resources are built using a primary research methodology and designed for pharmaceutical, biotechnology and medical device executives.

Drawing on their industry expertise and rich relationships with pharmaceutical contacts across the life sciences industries, they provide benchmarking data and best practices to answer clients’ targeted questions, refine their strategic plans and overcome their specific operational challenges. 

EBSCO logo


EBSCO Information Services

EBSCO is the leading provider of information resources for institutions including discovery, journal and e-package services, research databases, e-books, digital archives, healthcare resources, corporate resources, readers’ advisory and more. EBSCO serves the research needs of academic institutions, schools and public libraries plus hospitals and medical institutions, corporations and government agencies.

Elsevier logo



Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, and deliver better care. Combining content with technology, Elsevier turns information into actionable knowledge. 

Through Life Science Intelligence at NCBiotech, Elsevier offers special pricing on ScienceDirect, CellPress journals, eBooks and Scopus Citation Database. See more about this offer.

FirstWord logo


FirstWord Group

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and Medtech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

Sign up today for the free FirstWord Pharma or FirstWord MedTech newsletters, and visit the FirstWord booth at Informing Innovation to receive three months of free access to premium FirstWord Pharma PLUS or FirstWord MedTech PLUS.


JoVE logo



JoVE creates the ultimate solutions for advancing research and science education by making and publishing videos of scientific experiments from the top laboratories around the globe. By allowing scientists, educators and students to see the intricate details of cutting-edge experiments rather than read them in text articles, JoVE increases STEM research productivity, saving their institutions time and money.

DigitalScience logo


Digital Science

Digital Science is a technology company working to make research more efficient. They invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open and effective. Their portfolio includes admired brands including Altmetric, Dimensions, Anywhere Access and ReadCube.

ReadCube’s web, desktop, and mobile literature and reference management apps dramatically improve the way researchers find, organize, read, share, and cite research literature.

Springer Nature logo


Springer Nature

Springer Nature is a global publisher dedicated to providing the best possible service to the whole research community. Through their journals, books and databases, Springer Nature helps authors to share their discoveries; enable researchers to find, access and understand the work of others and support librarians and institutions with innovations in technology and data. 

Springer Nature offers special pricing on their AdisInsight database and journals through NCBiotech. See more about this offer.

Quid logo



Quid is software that reads millions of documents and offers immediate insight by organizing that content visually. Quid powers human intuition with machine intelligence, enabling organizations to make decisions that matter.



Parking is free. View directions.


Registration is $50. Same day registration welcome. Lunch is included.

More Information

Informing Innovation is hosted by Life Science Intelligence at NCBiotech. Life Science Intelligence at NCBiotech specializes in the intersection of bioscience innovation and business. By delivering targeted market and scientific insight, we connect entrepreneurs and companies with the analysis and resources needed to inform strategic decisions. Find out more about how LSI can give your company an advantage.


Hamner Conference Center at NCBiotech
15 T.W. Alexander Drive
Research Triangle Park, NC

Registration is $50. Lunch is included.)
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