Life Sciences Marketing Group

NCBiotech's Life Sciences Marketing Group addresses key challenges that marketing professionals face through educational programming and by building a strong support network for sharing insights and expertise.

This group is supported by NCBiotech's Corporate Communications team.

Upcoming Sessions

TBD

Check back later to see upcoming Life Sciences Marketing Group events!

Previous Sessions

30 April 2024

Life Sciences Marketing Group - Driving Growth with Account Based Marketing (ABM)

Successful marketing reaches the right people, with the right message, at the right time. Engaging in an Account Based Marketing (ABM) model can help to customize and improve client experiences and harness client insights to inform marketing, communications, and growth strategies. 

Join the Life Sciences Marketing Group for our next meeting on Apr. 30. Zac Giffin, Marketing Communications Associate of RTI International, will be the guest speaker.

On this webinar, you will learn: 

26 March 2024

Life Sciences Marketing Group: Maximizing Relationships to Get Results

Do you wonder why you’re getting lackluster results from your PR efforts? Attend this webinar to get an insider’s view of how things really work and tips to use to your advantage.

Dive into the how, when and why of relationship building with strategic partners who can deliver your message, including:

27 February 2024

Life Sciences Marketing Group - Market Access IS Access

Market access involves understanding and overcoming barriers that may prevent a new therapy from being accepted by healthcare professionals, accessible to patients and reimbursed by insurance companies. Ensuring access and reimbursement at the therapy at launch starts sooner than you think. Are you ready? 

Join the Life Sciences Marketing Group for a webinar on Market Access IS Access. Heather Lee Whipple, Founder and Partner of Strategic Access Solutions and Insights, will be our guest speaker.

In this talk, you will learn: 

30 January 2024

Life Sciences Marketing Group: Crisis Management in 10 Steps

In today’s social media-driven environment, a crisis showing up on your organization’s doorstep is more likely to happen than not. The best defense is a detailed and approved crisis communication plan, but what if you don’t have one?

In this webinar, crisis communication expert Mindy Hamlin will walk you through a 10-step process you can use to manage an event that threatens your company’s operations, reputation, or both.

In this talk, you will learn:

28 November 2023

Life Sciences Marketing Group - SEO You Might Not Know

Search engine optimization (SEO) involves making small changes to your website. Combined with other optimizations, these changes could significantly improve your site's user experience and organic search performance. Join NCBiotech for our next Life Sciences Marketing program on Nov. 28. Digital marketing consultant Brian Gorman will share a presentation on SEO You Might Not Know.

In this talk, you will learn: 

31 October 2023

Life Sciences Marketing Group - Build Your Brand, Build Your Value!

Whether you're a business owner, an executive, a company representative or a job seeker, the fundamentals of branding can help you gain effectiveness in reaching your growth goals. Join the Life Sciences Marketing Group for our next program on Oct. 31. Wendy Coulter, CEO of Hummingbird Creative Group will share how to use brand insights to have a better understanding of culture, customer needs, perceptions and competitive advantages.

In this talk, you will learn: 

19 September 2023

Life Sciences Marketing Group - Market Shaping Before Regulatory Approval

Life sciences companies have an opportunity to build markets and categories for new medicines that promise better efficacy, safety, value and price. At the proof-of-concept stage, smart startups begin to shape markets in advance of regulatory approval, which has the potential to increase their companies’ value.

20 June 2023

Life Sciences Marketing Group - Social Media Trends and Content Strategy

Join the Life Sciences Marketing Group for our next program on June 20.  Chelsey Holts and Jane Rudenko from the University of North Carolina at Chapel Hill will share a presentation on Social Media Updates for 2023 and How to Maximize Your Content Strategy. 

In this talk, you will learn: 

23 May 2023

Life Sciences Marketing Group - Content Strategy and Management

Join the Life Sciences Marketing Group on May 23 for a presentation on content strategy and management. Matthew Chamberlin and Meghan Palmer of the UNC Gillings School of Global Public Health will share techniques for developing a solid content strategy.

This is your roadmap for execution that achieves results and meets your marketing communications objectives. 

In this talk, you will learn best practices for: 

Previous Sessions

For more Information, contact:

Adriane Clark
Senior Digital Marketing Manager
919-549-8806 | Adriane_Clark@NCBiotech.org

Patrick Magoon
Marketing Specialist
919-549-8873 | Patrick_Magoon@ncbiotech.org

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