Life Sciences Marketing Group - Driving Growth with Account Based Marketing (ABM)

Successful marketing reaches the right people, with the right message, at the right time. Engaging in an Account Based Marketing (ABM) model can help to customize and improve client experiences and harness client insights to inform marketing, communications, and growth strategies. 

Join the Life Sciences Marketing Group for our next meeting on Apr. 30. Zac Giffin, Marketing Communications Associate of RTI International, will be the guest speaker.

On this webinar, you will learn: 

• The logic for an ABM program and determining if it's the right model to choose
• How this approach can improve relationships with client audiences and drive growth
• Practical use cases to demonstrate the effectiveness of the ABM structure at RTI

Meet the Speaker 

Zac Giffin joined RTI International in July 2022 as a Marketing Communications Associate and Campaign Manager. He is responsible for developing, implementing, and measuring diverse marketing and communications projects that build brand, generate demand, and achieve key growth objectives. Zac previously spent almost a decade working in fundraising and development, most recently at Duke Health Development and Alumni Affairs. As Director of Annual Giving for Duke Cancer Institute (DCI), he planned and executed communications built to increase funds and awareness for the organization.

Outside of his full-time role, he recently completed his Master of Arts in Communication—with a Health Communication emphasis—from East Carolina University, where his research interests centered on improving mental health outcomes in historically marginalized populations.