Life Science Marketing Group: Thought Leadership Through Podcasting

Podcasting is a popular marketing tactic among life sciences companies because it provides an opportunity to engage, educate and entertain prospects and customers on relevant topics. But, what does it take to produce high-quality, compelling content that will transform listeners into avid fans? 

Our panel of podcast experts will share their experiences and tips on:

• How to select a format and plan episodes and topics
• Criteria for selecting the best podcast guests for interviews
• Equipment required for recording and editing
• Best ways to promote podcasts
• How to avoid the most common pitfalls

Meet the Moderator and Panelists

Jim Shamp is the director of public relations for NCBiotech. He writes and edits news and other Web copy, brochures and other materials for NCBiotech and supports the Corporate Communications marketing and media relations activities.

Jim will moderate this panel discussion.

Janice Person is the CEO and founder of Grounded Communications. Her company is a communications consultancy offering strategic planning, public speaking and content creation.

Janice's podcast, Grounded by the Farm, enables listeners to join food conversations with the farmers who produce it. Previously, she hosted the podcast Ag Over Easy focused on a range of topics from on-farm technology to crop marketing for Bayer's Channel brand of corn seed. 

Grant Belgard is the chief scientist and CEO of The Bioinformatics CRO, a contract research organization and consultancy that provides bioinformatics support in the genomics space to biotechs.

Grant's podcast, The Bioinformatics CRO Podcast, hosts scientists to discuss topics across biomedical research and to explore what influenced who they are.

Janet Kennedy is the senior digital brand manager at Spencer Health Solutions. The company makes an at-home medication smart hub that helps with patient adherence to medication and provides telehealth support to keep patients and care teams connected.

Janet's podcast, Get Social Health, focuses on the use social media in healthcare by marketers, digital strategists, physicians, nurses, hospitals, e-Patients and vendors. Janet also hosts the "People Always, Patients Sometimes" podcast for Spencer Health Solutions.