Life Science Marketing Group: Marketing Automation

Achieving Better Outcomes While Saving Time and Money

Marketing automation involves the use of technology to manage marketing processes and campaigns across multiple channels (i.e., email, webpages, social media and text). It helps life sciences companies to achieve productivity gains by replacing repetitive manual processes with automated solutions.

Marketing automation also allows marketers to set the journey for prospective customers and provides data and insights to optimize campaign performance.

This presentation will provide several success stories to inspire your thinking as well as tips for getting started with marketing automation.


Milena Mitova, Bausch Health, Inc.

Milena Mitova is the senior manager of marketing operations and automation at Bausch Health, Inc. in Princeton, New Jersey. She is an award-winning marketing technologist who has used automation over the past 15 years to deliver business results. 

She enjoys sharing her strategic and tactical expertise in marketing operations, campaign management and lead generation via her blog, speaking at conferences and as a consultant.

Milena earned her master's in business administration degree at the Whitman School of Management at Syracuse University.


Registration for this event closes on January 15, 2020. If you have questions about this event, please contact Mary Hecht-Kissell at

More Information

NCBiotech organized the Life Sciences Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.

View our past Life Science Marketing Group meetings here.



scroll back to top of page