Leading a Successful Launch: Bringing New Products and Services to Market

Reaching scale and looking toward the next markets

Launching a new product or service requires embracing a different type of sales process. Whether it’s your first time entering the market, or a shift away from what your company has launched in the past, there are no historical models, pricing data, or sales messages that have been proven to bring in customers. The Leading a Successful Launch course will cover topics such as creating a repeatable sales process, establishing key milestones, evaluating successes and failures, and how to hire and build the right sales team. You will be guided through the process of crafting and implementing a sales plan that will set you up to successfully bring a new product or service to market. Courses are designed to be highly actionable, so participants will receive a combination of live instructions and tools that can be used immediately within their company.  

This course will be helpful if you… 

• Are launching a new product or service for the first time, and you want to get it right
• You are worried about missing your revenue targets for a product launch, or have already experienced the pain of a failed launch and don’t want to repeat the same mistakes
• Feel uncertain that you’ve your chosen the right customer or market to focus on, and you’d like to validate it before your launch
• Are responsible for a launch team, and you want them to feel equipped and supported
• May already have a successful launch under your belt, but you’re ready to launch something different and you’re not sure where to start

After this course, you’ll have…

• Created a plan to confidently launch a new product or service within your organization
• Knowledge to validate that you’ve aligned your sales efforts with the right customers for your new product or service
• Clarity on how to define, measure and track what a successful product or service launch looks like for your company
• Tools to help you assemble and manage the best possible team of people to support your launch efforts
• Ability to monitor how your launch is going, and the confidence to get your marketing strategy back on track when you see early signs of challenges

About the Instructor:

Chris Morrison: https://www.linkedin.com/in/morrisondchris/

Chris Morrison is the creator of Agile Market Entry (AME), a time-tested framework for entering markets with new and disruptive technologies that works for large, multi-national sales teams as well as the startup. Applicable to both external product launches as well as new internal projects, Chris helps clients quickly and efficiently discover and codify the repeatable sales process to be delivered to the professional sales team to scale revenue.