Skip to main content

Learning To Be More Social

As I flip - make that scroll - through my notes pages from this week’s Internet Summit I am reminded of the many speakers who captured and held my attention for the entire two-day conference in downtown Raleigh. I was so impressed with the variety of the sessions as well as the marketing and tech professionals who delivered them. Some of my favorites included sessions by LinkedIn, Emma, Google, Salesforce, Ntara, NASCAR and Litmus to name only a few!

What did I learn? I’m glad you asked! 

  • Your customers want useful and customized content, and the best channels to deliver that information are e-mail and blogs.
  • Tell your company’s story and focus on building a thriving community for your audience to be a valuable part of. And give them a platform to tell their stories.
  • Today’s reality revolves around mobile devices, apps, social media, etc. In fact, did you know that 53 percent of email is checked on a mobile device? And that 86 percent of B2B buyers frequently use mobile phones to access business-related content? I sure didn’t.
  • If you do not have a mobile strategy in place, you need one - like yesterday.
  • Consumers today are OK with being marketed to and they expect it!  Give them the information that they need to make a decision or take an action.
  • In e-mail communications, say “hello” really well. You’re competing with so many other distractions – set yourself apart!

I really could go on but I’ll leave you with one of my favorite quotes from the conference that was delivered by Christopher Lester with Emma, an e-mail marketing company:

“The great myth of our times is that technology is communication.” - Libby Larsen, composer

Keep your messages human and give your customers the valuable and enjoyable experience that they want. 

Add new comment

Refresh Type the characters you see in this picture.
Type the characters you see in the picture; if you can't read them, submit the form and a new image will be generated. Not case sensitive.  Switch to audio verification.