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Delta Sky Mag Touts Triangle

The Research Triangle area is ready to fly high in July, connecting with more than 13 million people via a 38-page special section in the Delta Airlines Sky magazine.

The section, unveiled by local officials today at a news conference near the Delta ticket counter at Raleigh Durham International Airport, tags the Triangle as a “Triple Threat,” featuring Raleigh, Durham and Chapel Hill as “three cities with big ideas” defining the region.

An article titled “Solid Science” highlights the area’s research focus under a heading, “From biofuels to botany to nanobiotechnology, the Triangle covers it all.”

“Perhaps the most influential organization is the RTP-headquartered North Carolina Biotechnology Center, which has invested more than $200 million toward biotechnology R&D, education and commercialization,” the article notes.

The spread also covers such topics as the Triangle’s role in health care, a Q&A with Gov. Bev Perdue, a callout Q&A with famous people from the Triangle such as Duke basketball coach Mike Krzyzewski, musician Branford Marsalis, Capitol Broadcasting President and CEO Jim Goodmon and Walter Royal, executive chef at the Angus Barn steak house.

Other themes include the revitalizations of Raleigh and Durham, the region’s higher-education powerhouses, healthcare, and cultural highlights such as cuisine, basketball and the arts.

The news conference featured brief remarks by RDU Director John Brantley, Jennifer Martin, managing director of Delta partnership marketing, and the mayors of Raleigh and Durham – Charles Meeker and Bill Bell.

The Atlanta-based airline is the oldest brand at RDU,  with some 41 years of continuous service. It prints 615,000 copies of the Sky publication.

The Triangle special is being carried on all Delta planes July 1 through 31, and 15,000 of them are concurrently sold in bookstores. Reprints of the Triangle special section will be provided to area institutions at cost. The package will also appear on the Delta website until July 1, 2012.

Previous editions of the special sections have featured cities and states including Nevada, Utah, Detroit, Indianapolis, Montana, Atlanta and other areas served by Delta.