Patient-Driven User Experience Design

Mobile apps and other connected health devices have become an important touchpoint between patients, health care professionals (HCPs) and patient support programs (PSPs). For patients, these devices can provide crucial support and instant feedback, leading to increased adherence to prescribed medicines and improved diagnostics. For HCPs and PSPs, these devices have transformed many aspects of clinical practice, allowing care providers to make better-informed decisions based on individual and aggregated real-time patient data.

This presentation will cover how Phillips-Medisize and DMI Experience Group partnered to design a health care platform with an optimal user experience to support patients receiving human growth hormone treatments. The platform also enables HCPs to analyze patient data efficiently to make informed decisions and improve patient communication. 



Samuel Schwalb from DMI Experience Group

Samuel Schwalb is a senior client partner at DMI Experience Group. He has spent most of his career advising clients on digital transformation journeys.

He earned a Bachelor of Arts degree in media arts from the University of Arizona and an MBA from Queens University in Charlotte.

Quinn Peyser from DMI Experience Group

Quinn Peyser is the user experience director at DMI Experience Group. For nearly 15 years, Quinn has been working on high-profile mobile applications and websites in the healthcare, nonprofit, and government sectors. She is passionate about creating useful, efficient, and surprising user experiences for a wide range of audiences.

Quinn earned a Bachelor of Arts degree in telecommunications, with a specialization in digital media from Michigan State University.

Charles Edwards from DMI Experience Group

Charles Edwards is a user experience architect at DMI Experience Group. He has experience in researching, designing, prototyping and testing numerous apps to improve user experience and increase sales conversions.

Charles studied user interface and user experience design at the Flatiron School in London. He also earned a bachelor's degree in modern languages from University of Southampton in Southampton, England.


Registration for this event closes on October 26, 2021. If you have questions about this event, please contact Mary Hecht-Kissell at

More Information

NCBiotech organized the Life Sciences Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise. 

View our past Life Science Marketing Group meetings here.