Life Sciences Marketing - Brain Friendly Communication

Note: This will be a hybrid event with in-person networking and presentation at NCBiotech or an opportunity to hear the presentation via Zoom.

Discoveries in neuroscience are helping scientists, innovators, communicators and thought leaders understand how our brains operate. Explore how the brain listens, learns, and is motivated to act. With a greater ability to get into the minds of your audience, your communications can be more influential.

During this talk, you will learn how to:

  • Tailor your communications to work in harmony with how the brain processes information
  • Improve cognition and retention of presentations
  • Reduce chances for misunderstandings


5:00 p.m.    Networking with refreshments and hors d'oeuvres

5:30 p.m.    Presentation

6:15 p.m.    Questions & Answers

6:30 p.m.    Wrap up

Guest Speaker

 Sidd Chopra

Sidd Chopra is an award-winning public speaker, distinguished Toastmaster, and certified project management professional. He is a program director at LookWiser. Sidd manages a consortium of professional speakers providing expert training and coaching services to executives, entrepreneurs, scientists, managers, government officials, and educators.

Throughout his career, Sidd has engaged with more than 200 leading scientists, inventors, investors, professional public speakers, military generals, and thought leaders. 

Sidd earned a bachelor's degree in computer science from North Carolina State University, served as a subject matter expert for Project Management Institute (PMI) Global and was a finalist in a national public speaking contest and is a Distinguished Toastmaster Award recipient.


Register now. Registration for this event closes on July 18, 2022. 

If you have questions about this event, please contact Mary Hecht-Kissell at

More Information

NCBiotech organized the Life Sciences Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.

View our past Life Sciences Marketing Group meetings here.



15 T.W. Alexander Drive

Research Triangle Park, NC 

(and via Zoom)

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