Life Sciences Marketing - Tackling Search Engine Optimization
Search engine optimization (SEO) helps companies achieve better search engine rankings. It focuses on making meaningful changes to your website to attract new, qualified visitors while improving site usability. Updates to a website’s content structure around keywords and phrases can yield significant results. However, SEO is an ongoing process, not a one-time activity.
The program will cover SEO fundamentals including:
- SEO terminology
- Content ranking factors
- Tools for researching keywords
- Tips for increasing your site’s authority, trustworthiness and quality
- How to avoid SEO penalties
- Strategies for optimizing laptop and mobile traffic
- Staying current as SEO evolves
Meet the Speaker
Mackenzie Farone is the senior corporate communications manager for Greiner Bio-One North America, Inc., a manufacturer of high-quality laboratory and research plasticware. She is responsible for creating and implementing the inbound brand strategy, optimizing the company and e-commerce websites, social media marketing and media relations.
Mackenzie earned a bachelor’s degree in international business management and a Master of Business Administration degree from the Rowland School of Business at Point Park University in Pittsburgh.
More Information
NCBiotech organized the Life Sciences Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.
View our past Life Sciences Marketing Group meetings here.
Virtual