Life Science Marketing - Maximizing Omnichannel Capabilities to Accelerate Engagement
Omnichannel marketing is a strategic tactic for the life sciences. Given the challenges that biopharmaceutical companies face in obtaining a clear, actionable, and measurable view of all relationship-building efforts and the impact on customer behavior, omnichannel can be a game changer if done right.
This program will cover:
- Identifying barriers to adopting an omnichannel strategy
- What an efficient, effective omnichannel model looks like
- Utilizing advanced targeting and analytics to make fully integrated omnichannel solutions accessible to organizations of any size
- Building the perfect dashboard
- Developing the right key performance indicators
Attend and learn how to leverage omnichannel marketing to deliver the right message, to the right person, at the right moment to optimize performance. This presentation will include real-world examples using this strategy.
Guest Speaker
Rishi Manchanda is the vice president of omnichannel strategy at Syneos Health, a fully integrated contract research organization and contract commercial organization. The company shares insights, uses the latest technologies, and applies advanced business practices to speed its customers’ delivery of important therapies to patients.
Rishi leads his team drawing on his experience in analytics and clinical research. He earned an MBA from Xavier Institute of Management and Entrepreneurship and a bachelor's degree in chemical engineering from the B.M.S. College of Engineering, both in India.
Registration
Register now. Registration for this event closes on September 20, 2021.
If you have questions about this event, please contact Mary Hecht-Kissell at mary_hecht-kissell@ncbiotech.org
More Information
NCBiotech organized the Life Sciences Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.
View our past Life Sciences Marketing Group meetings here.
Virtual