Life Science Marketing Group: Strategies for the Perfect Product Launch
At some point, all marketing professionals will be involved in launching a new product or service. Product launches are an important opportunity. If done well, a product launch can generate revenue, create a competitive edge, and build trust with your target market.
Come to this program to learn a tried-and-tested method for launching innovation. In this presentation, we will:
- Discuss new marketing and sales strategies for launching innovative products
- Challenge conventional thinking and provide new strategies and tactics
- Explore the cost and risks of getting it wrong
- Provide a framework for anticipating and recovering from inevitable missteps
Speaker
Chris Morrison is the founder of ViaVerus, a life science and healthcare consulting company focused on the strategy of introducing new products to market. Prior to launching ViaVerus, Chris headed sales and marketing at Expression Analysis, a genomic services company. Earlier in his career, he held various sales and business development roles at healthcare and medtech companies. Chris earned a bachelor of science degree in engineering at the University of Vermont.
More Information
View our past Life Science Marketing Group meetings here.
NCBiotech
15 T.W. Alexander Drive
Research Triangle Park, NC 27709