Life Science Marketing Group - Market Research: Empowering Data-Driven Decisions

NCBiotech's new Life Science Marketing Group addresses key challenges that marketing professionals face through educational programming and by building a strong support network for sharing insights and expertise.

Market Research: Empowering Data-Driven Decisions

Market research is a critical tool for life science companies at every stage of growth. It helps companies to:

• Understand and monitor the competitive landscape
• Establish baseline requirements and pricing for products and services
• Gain insight into customers' receptivity to current and future offerings
• Come and learn basic primary and secondary market research techniques to get to the data and insights needed to make informed business decisions.  Discover how to tap into affordable, readily available market research resources to support all stages of the product/service lifecycle.

Speakers

Amy DeWinter
Founder, Ascenda Medical

Amy DeWinter, founder of Ascenda Medical Marketing, is a seasoned medical marketing professional with more than 20 years of experience in both startups and established company environments.  She has a strong background in emerging technologies and has used market research to plan product launches and business development ventures.

Amy has successfully assisted multiple organizations in everything from product naming to clinician training programs and market planning. She holds a Bachelor of Arts degree from the University of San Diego.  

Lori Melliere
Outreach and Client Services Librarian, NCBiotech

Lori Melliere, is the outreach and client services librarian with Life Science Intelligence (LSI) at NCBiotech. LSI works with North Carolina's life science entrepreneurs, delivering targeted market and scientific insight needed to inform strategic decisions. Lori helps clients with their research needs by connecting them with LSI's resources and expertise.

Lori obtained her Master of Science degree in library science, and a master's degree in public administration from the University of North Carolina at Chapel Hill.