Gene Editing Communications Training

Many agree gene editing is one of today’s most promising innovations, with tremendous potential to benefit society and food production. Yet, success hinges on public support and acceptance – granting researchers, scientists and the food system the social license to responsibly develop gene editing to its full potential.

Based on consumer research about use of technology in food production, a communication resource was recently released by the Coalition for Responsible Gene Editing in Agriculture. This Coalition is facilitated by The Center for Food Integrity (CFI), whom we have invited to RTP to offer this workshop on how to participate in an informed public dialogue and build trust in gene editing. To provide a customized, interactive experience with the training, we will split into two groups: scientists and marketers/ag communicators. The program will wrap with a dynamic panel of speakers sharing perspective on how we engage about gene editing in a manner that can build public trust. 

Prep for the workshop by downloading and reviewing the CFI gene editing communications resource

 

CFI Trainers

tePlateChurch Photo Amy te Plate-Church, Communication Specialist
McGuire Photo Jana McGuire, Communication Specialist

 

Agenda

12:30 p.m.

Check-in / Networking

1 p.m.

Overview: An Informed Dialogue on Gene Editing

CFI will share strategies to engage, informed by recent consumer insights about gene editing and ten-plus years of research on public trust in food production.

2 p.m.

Break / Transition to break-out

2:15 p.m.

Gene Editing Engagement for Marketing and Communications Professionals

As gene editing applications are being developed for commercial launch, how do we effectively engage with the many stakeholders, focus on benefits that matter to the public and ultimately earn trust in this technology?

Scientists Guide to Building Trust through Shared Values

How can we leverage the trust consumers have in scientists and effectively communicate about gene editing, knowing that consumers today understand less about science – but want to know more about how food is produced?

3:45 p.m.

Break / Return from break-out

4 p.m.

 

 

 

 

Panel Discussion: Exploring the Social Considerations of Gene Editing

Certainly, gene editing offers tremendous potential to solve challenges in human health and food production. With any new technology, many in the public are not asking if we can edit genes – they question if we should. This interactive discussion will explore the social considerations and questions around gene editing.

Panelists:

  Adams photo Tom Adams, Ph.D.
CEO, Pairwise Plants
  Barrangou Photo Rodolphe Barrangou, Ph.D.
Associate Professor, Food Science, NC State University
  Gould Photo Fred Gould, Ph.D., Moderator
Co-director, Genetic Engineering and Society Center, NC State University
  Linthicum Photo

Paula Linthicum
Co-owner, Seneca Ayr Farms, Germantown, MD

  Stulberg photo Elizabeth Stulberg, Ph.D.
Science policy manager, Alliance of Crop, Soil and Environmental Science Societies
     
5:30 p.m. Wrap

 

Directions/Parking

View map and directions.

Need more info?

For questions or more information, contact:
Michelle VonCannon
Agriculture Program and Event Manager

Agriculture Sector Development

919-549-8858 | michelle_voncannon@ncbiotech.org

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NCBiotech
15 T.W. Alexander Drive
Research Triangle Park, NC 27709

$50
Agriculture
Need more info?

For questions or more information, contact:
Michelle VonCannon
Agriculture Program and Event Manager

Agriculture Sector Development

919-549-8858 | michelle_voncannon@ncbiotech.org