Demystifying Lead Generation: Strategy & Return on Investment

Join our new Life Science Marketing group as they address key challenges that marketing professionals face through educational programming and by building a strong support network for sharing insights and expertise.

Attend this talk to get answers to your lead generation questions.  You'll discover how to:

  • Set your lead generation strategy based on your overall marketing goals
  • Measure ROI on lead generation campaign
  • Employ different lead generation tactics by market segment
  • Analyze and use data to continually improve your efforts


Guest Speaker

Karen Michailo- President of Metimur Life Science Marketing

Karen is a talented and experienced marketing professional who has held positions in a diverse array of organizations.  For the past 13 years, Karen has worked for life science and biotech fims, specializing on planning and implementing marketing initiatives.  She has worked with industry leaders such as IQVIA, Expression Analysis, Metabolon and Epicypher.

More Information

If you have questions regarding this event or the Life Science Marketing Group, contact Mary Hecht-Kissell at


15 T.W. Alexander Drive
Research Triangle Park, NC 27709