Vice President, Corporate Communications
Robin leads communications strategy for NCBiotech. She and her team are working to align traditional and digital communications tactics to raise visibility of Biotech Center’s activities in North Carolina, and to promote North Carolina’s life science assets globally.
Most recently, Robin led the project to create the Biotech Center’s transformation brand story in alignment with the new corporate strategy. The story influenced the redesign of the corporate website, as well as corporate materials.
Robin has held positions of increasing responsibility since joining the Biotechnology Center in 1999 as a public affairs specialist in charge of web content. Her early accomplishments include evolving the Center's web presence, organizing the State Fair exhibit, implementing the company CRM system and expanding the Center's electronic communications footprint.
Before joining the Biotechnology Center, Robin was a reporter for The Daily Press in Newport News, Va., the High Point Enterprise and the Burlington (N.C.) Times-News.
Robin earned a dual-degree in journalism and general science from Penn State University. She holds a certification in project management from N.C. State University and completed leadership training with Grinnell Leadership. She writes in her spare time and volunteers with the SPCA of Wake County.