Digital Strategy Director
Since joining NCBiotech’s Corporate Communications team in June 2018, Katie has created and managed content for NCBiotech’s digital footprint, including the company website, digital campaigns, email marketing, and social platforms. She also measures results of targeted marketing initiatives through analytics, and works with her team to implement communication strategies to maximize outcomes.
Before joining NCBiotech, Katie worked with in-house corporate and agency marketing and creative teams, creating and managing email marketing efforts, websites and assets for ad campaigns, marketing collateral, and events. Her experience with numerous brands/companies in a variety of industries brings a unique and valuable perspective to the complex marketing of NCBiotech as the unique driver of North Carolina's recognition as a global life science leader.
Katie's BS degree in communications, with a concentration in advertising, is from Appalachian State University.