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The Media, the Message, the Moment

Corie Curtis speaks on Carolina Business Review
photo courtesy of Daniel Coston, 2013

My media debut occurred when I was 9 years old, on a local radio program in my small hometown. 

What I remember most vividly about that day was my message.  And perhaps that’s a bit odd for a child.

I wasn’t excited about the studio visit or meeting the mysterious “voice” I often heard in the car while riding along with my parents and sisters.  No, the program was called “These Are Our Kids” and I felt as though I was speaking on behalf of all of the kids I knew. 

It was all about the message.

Over the years, I’ve been fortunate to be called upon numerous times for television and radio appearances.  But when I was recently tapped to represent NCBiotech for a life sciences discussion on Carolina Business Review, my first thoughts flashed to my radio experience as a child:  It was definitely all about the message!

Just the Facts, Ma'am

I work every day to effectively communicate the significance of the biotech sector and the critical role the Center plays in its continued growth.  In these challenging economic times, our state legislators are in the trenches working on the unenviable task of deciding where limited resources are allocated.  My message on Carolina Business Review conveyed some key facts legislators need when making this decision.

Years of hard work by the committed staff of the North Carolina Biotechnology Center have resulted in an indisputable yield: 59,000+ jobs at more than 530 companies with average salaries of $78,000.

Life sciences are a significant economic engine for the state, with a $59 billion economic impact. We are home to the nation’s third-largest biotech cluster.  The life sciences have a proven track record of creating jobs for the state – adding employees even through the recent recession.

Imitation: Sincerest Form of Flattery

After our taping concluded and my esteemed fellow panelists, Wayne Roper (president of neighboring SCBIO) and Bill Mahoney (president and CEO of SCRA) had delivered their key message – South Carolina has an emerging biotech sector with aggressive strategy to further build and grow – my parting thought was this: they are trying to create what we in the State of North Carolina have already.

The NCBiotech model, while always evolving, is highly effective.  And our unique level of statewide connectivity is the foundation of our success. 

It was a privilege for me to represent the life sciences in North Carolina on this edition of Carolina Business Review. I am proud to be part of something that is good business, plain and simple.

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