LinkedIn – Be Found or Be Forgotten
In the last few years, it has become a professional requirement to have a robust LinkedIn profile. Job seekers must have an online profile to accurately represent them professionally; LinkedIn has become this important component of the job search. On May 19, 2014, William Blackmon, founder and CEO of Apogee Social Media Group, discussed how job seekers can leverage the power of social media and LinkedIn. William told the crowd of 90 attendees that it’s no longer who you know; now it’s all about “who you know, who knows who…” With 300 million users, 683,000 in the Raleigh-Durham area alone, LinkedIn helps you easily access your network.
William provided actionable recommendations to improve your LinkedIn profile, including taking full advantage of the headline, creating a strong career bio and making sure you can be easily contacted. For young professionals, William gave tips to boost the Experience section, e.g., don’t forget to include your volunteer services! And he included his list of the top 5 worst mistakes to make on LinkedIn:
#5 Poor spelling and grammar
#4 An incomplete profile
#3 Invitations that are not personalized
#2 Generic pleas for help
#1 An unprofessional photo
William also discussed the importance of LinkedIn Groups and recommends two worth joining:
LinkMeIn (for alumni of the LinkedIn training he offers)
RTPConnected (any and all professionals who work in RTP)
The best tip of all - William invites Jobs Network participants to attend one of the LinkedIn training classes he offers at Wake Tech this summer, its free!