Inside View: Connection Made
For the past year, my team has been working to simplify the definition of what the center does.
Through several rounds of user interviews and a multitude of intense and sometimes irreverent discussions, we hit upon a great combination of words: We make the connections that create biotech jobs.
It's clear. It's descriptive. It's even aspirational. It's on every page of our new website.
Today I saw the phrase for the first time in a Google alert. It's exciting to see the message get out.
Thanks to all of you who helped to steer us in the right direction.