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Inside View: Connection Made

For the past year, my team has been working to simplify the definition of what the center does. 

Through several rounds of user interviews and a multitude of intense and sometimes irreverent discussions, we hit upon a great combination of words: We make the connections that create biotech jobs.

It's clear. It's descriptive. It's even aspirational. It's on every page of our new website.

Today I saw the phrase for the first time in a Google alert. It's exciting to see the message get out.

Thanks to all of you who helped to steer us in the right direction.

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