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NCBiotech Goes to BIO 2017

How to communicate your story - 4:50 p.m. PST

Communications panel at BIO 2017

Everyone wants to see their company's story in lights, but how exactly do you make that happen?

Here's what a panel of biotech writers said at BIO.

Understand the publication. 
Is this a publication that rapidly turns around news, or one that digs into a deeper trend? Pitch your story accordingly.

Brady Huggett at Nature Biotechnology gets off-target pitches for entrepreneurial companies that, say, make gluten free ice cream, which he ignores. But if you put an on-target story in his mailbox, which you know because you read his publication, he'll respond.

Understand the context.
Luke Timmerman noted that a company's pitch is all about them. His advice "Stop to think a bit about what we do, and the audience we're trying to serve, and how what they (the company) do might fit."

Understand your story.
"What story are you trying to tell, save for a bunch of numbers on the page? What connection are you hoping to foster so that the reader wants to read it?" asks Damian Garde at STAT. Sometimes the facts are important as a first take on history. But the stories are what makes the connection with the reader, and makes the content worth reading.

And finally. News is a surprise. If you can't articulate what's new, chances are the reporter can't sell the story to the editor. Trust me on that.

-- Deacle

Retrospective on Business Development - 3:30 p.m. PST 

I caught the tail end of the Lessons from Decades of Experience in Biotech Business Development panel today. The room was packed at the end of the session, which tells you that I missed a lot more than I heard.

In addition to being bullish on the state of life sciences, and its potential for new treatments and cures, the panelists shared advice for their younger selves. It was a nice collection of life lessons that could apply to anyone.

  • Listen - When you're starting out, you tend to talk more to show everyone all that you know, or to persuade someone of your opinion. Listening and responding accordingly can yield better results and better relationships.
  • Have passion - Know why you're selling or buying what you're buying. Or why you're doing what you're doing.
  • Don't worry be happy - Don't set such high expectations for everything. Relax, and realize that in business development that you have influence on the course of your company.
  • The key to strategy is choice - As a leader, it's not enough to set a path.  You have to explain the course of action to your team, and help them understand the choices that you're making to execute that strategy.

--Deacle

10:50 p.m. Sunday, on a plane over the Midwest.

It's that time again.

The partnering meetings. The keynote speeches and fireside chats. Seeing old friends and receptions, and maybe making new business partners at a chance hallway meeting.

Nearly 200 of our life science community will be in San Diego at the Biotechnology Innovation Organization's annual conference this week. That includes five from the Biotech Center. We'll let you know what we see, and fill in what you're missing.

And if you're in San Diego, make sure you join us at the North Carolina reception on Tuesday. Tweet us @ncbiotech if you need an invitation.

-- Deacle

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